Closed Gate Fold Design
My team took on the task of developing a polished student recruitment tool for the Gilliam Center for Entrepreneurship, housed at the James Madison University College of Business (CoB). I went with a closed gate fold brochure concept to provide them with something more innovative than their existing standard trifold brochure printed in-house. I carefully assembled the content and imagery so that it told the center’s story and entrepreneurial process. My concept involved taking the center’s academic programs and funding resources and illustrating them as part of a journey the student would go through as they engaged with the center—complete with action words and corresponding icons. I sourced the printer myself, soliciting bids from five regional printers. The resulting professional piece was a win for our team and the center. Click the button below to view a full PDF mock-up of the brochure.