Email Template Design

Previous email templates were stodgy, outdated, and underperforming. The challenge was to design email templates using current brand systems for desktop and mobile for both the Enterprise and Education markets. The templates needed to encompass six email content types for each market. This quickly became a math problem as well as a design challenge. I used Photoshop as the workhorse, building a few templates with Sketch and Invision to hand off cleanly to Pardot developers who would build out and deploy the remaining assets. I managed to deliver the templates in a two-week sprint.