Large Format Design

I concepted, designed, and pre-pressed this booth design for the 2020 L&D Pro Tradeshow held in Germany. The main message on the left panel in English says, “Efficient foreign language training for all employees. Individual. Flexible. Measurable.” The challenge was raising brand awareness in the NEMEA market while also trying to break through the noise during the COVID-19 pandemic. The bullseye speech bubbles help create a focal point, while the brand-yellow, illustrated text emphasis lines strike a bit more casual and engaging tone.