Multi-Collateral Campaign Design

The multiple collateral types sampled here were part of an annual campaign to motivate Rosetta Stone sales team members to meet performance goals, earning them a place in the “Circle of Excellence” and subsequently winning a trip to Key West, Florida in 2019. The campaign included a year booklet for attendees, teaser posters, supporting digital assets, direct mail postcards, a certificate, and promotional items. It’s always a fun challenge to develop a look and carry it through different deliverables.